College changes logo to Sharks; hurts students’ wallets

By George Verity

After a series of student forums held in January of 2010 and the hiring of college-wide Athletic Director Samuel Braunstein in February of 2010, the college has officially changed their logo-mascot to the Sharks.

According to Braunstein, the nominations for the new logos-mascots were presented by students, faculty, alumni, and administration.

“Each group or so came up with 10 ideas each and then we put them in a hat and selected a few as finalists; from there we voted,” said Braunstein. “We wanted to make sure we could distinguish ourselves’ as one college, like Nassau Community College and Stony Brook University.”

To follow through with the design of the new logo, the athletic and recreation department filed for a RFP. An RFP is a Request for Proposal, where companies non-affiliated with the college bid for work.

“We were told to keep our bid under $10,000,” Braunstein said. “Our lowest bid came from Phoenix Design Works at $9,950.”

Phoenix Design Works is an agency that offers designs for brand development, advertising and promotion, campaign development, and brand identity design; based out of Maplewood, NJ. Phoenix Design Works has designed numerous logos-mascots for other colleges and professional sport teams across the U.S.

The company designed three logos for SCCC. The logos were placed on MYSCCC student portals for two weeks where approximately 4,500 students college-wide voted for their favorite design, Braunstein said, although no records were available for verification.

Although only approximately 200 students participate in athletic sport teams and 2,000 students participate in athletic/recreation programs college-wide, this change affects the wallets of all students enrolled at the college.

The athletic department is student fee-funded and its entire income comes from a portion of the $84 student fee that each student pays per semester. The amount given from the fee to the athletic and recreation department is approximately $1.75 per credit for all part-time and full-time students enrolled; so the average student that takes 12 credits a semester pays the athletic department approximately $20 every semester enrolled.

According to Braunstein there has been nothing but positive feedback; however, while some voiced their support in forums, some athletes and students are concerned about the changes.

“I was never informed that the college was condensing their campuses logos into one,” said 19-year-old Bradley Krill, a liberal arts major on the Grant Campus. “The college should have publicized the change to more students rather than just having it posted on the student portal for two weeks, which never even works to begin with, because the design and the name of logo could be so much better than the Sharks. It’s kind of silly to be honest.”

Former baseball player for the Longhorns on the Grant Campus, James Postiglione noted “I was disappointed when I heard the news that they were changing the logo.”

“There was so much tradition behind the name the Longhorns and even the Clippers for that matter,” said Postiglione. “Not to mention the name the Longhorns is 10 times more intimidating than the name the sharks; even the color scheme for the Longhorns was nicer.”

Including the $9,950 RFP to design the logo, the total transformation implemented college-wide will approximately cost $55,000 to $65,000. It will cost $35,000 to purchase new uniforms with the new design developed on it. In addition, the athletic equipment will have to be remodeled with the proper logo on it. The old uniforms will be donated to Pronto, a non-profit community outreach center in Brentwood NY and the old equipment will simply be reused, Braunstein said.

Braunstein also noted that approximately an additional $10,000, also funded from enrolled student fees will be spent on miscellaneous items in regards to the logo. The completion of this process will not be finalized until Sept. 1; when all duplicate sport teams from each campus will be eliminated.

According to Suffolk Community College Association Inc., the 2010-2011 SCCC budgets will collect a projected revenue of $1,728,711.00 in student fees on the Ammerman Campus alone and $3,263,377.00 college-wide. Its total projected revenue is estimated at $3,681,233.00 college-wide (this excludes tuition costs and money received from the government); so the college’s projected revenue is funded by 88.7 percent through student fees. From the $3,681,233.00 collected by the college from the $84 fee, $871,599 is projected to be given to athletics; that is 23.8 percent of all student fees collected.

With all that money distributed college-wide, some students are concerned if their own money is properly being distributed and used.

“I don’t see the point in spending so much money on uniforms and other miscellaneous items,” said Krill. “There are so many other needs here at the college that need to be addressed and that are not addressed. Only a select number of students are benefiting from the change but it’s costing everyone. I just don’t understand it.”

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